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Brand Advocacy

Content Strategy Report – BCG and Google

Google’s latest report with BCG (Boston Consulting) on Decoding ​Digital Impact in India has some amazing data and insights covering Content Strategy for Digital Marketers in India. Though the report focuses on FMCG, most of the insights are applicable to other industries and especially to your content creation and marketing strategy. There […]

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How to build your brand advocacy program?

Can you imagine constructing a 20 storey building without a blueprint? Obviously not! However, most people go off building a brand advocacy program which might involve thousands of brand advocates just like that! What is a framework? The basic structure of something : a set of ideas or facts that […]

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How to reduce customer support costs the easy way: Brand Advocates

How to leverage brand advocates to reduce your customer support costs? Within 48 hours of the Windows 10 launch, he provided about 712 answers regarding the launch and adoption of Windows 10 – he was not an employee of Microsoft, he was a passionate brand advocate part of Microsoft’s Brand […]

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