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Branded Community

How to reduce customer support costs the easy way: Brand Advocates

How to leverage brand advocates to reduce your customer support costs? Within 48 hours of the Windows 10 launch, he provided about 712 answers regarding the launch and adoption of Windows 10 – he was not an employee of Microsoft, he was a passionate brand advocate part of Microsoft’s Brand […]

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The big mistake in Starting a branded community (and how to fix it)

When you’re starting out with building a corporate community there is an important step you need to take, that of defining business objectives. Without being clear on your objectives it’s kind of difficult to achieve much. However, this is just one half of the equation. Typical business objectives Most business […]

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