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Content Strategy

Content Strategy Report – BCG and Google

Google’s latest report with BCG (Boston Consulting) on Decoding ​Digital Impact in India has some amazing data and insights covering Content Strategy for Digital Marketers in India. Though the report focuses on FMCG, most of the insights are applicable to other industries and especially to your content creation and marketing strategy. There […]

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Report: Customer Experience to Business Strategy

Interesting new report by Altimeter group on Customer Experience. I’ve extracted a finding which is super relevant to any business: “When it comes to experience, customers want relevance and speed, not delight.” The most important elements of an ideal customer experience are fast responses to questions/complaints and the ability to […]

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