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Marketing your brand on Digital Platforms

Digital marketing can be confusing. Here’s a simple way to look at it in terms of your business.

Digital changes marketing by enhancing it in ways, which were not possible earlier.

The 3 pillars of marketing don’t change.

I recently spoke on an FB Live session for Welingkar Institute.


If you’d like a copy of an infographic I’ve created summarizing the content of the video do tweet me at https://twitter.com/sanjayshetty

Failing at Social Business? This could be why

Top 3 Social Media Mistakes

Mistake #1: Content Creation

Yes I know it sounds strange. However, it is so easy to create content on social media that people just dive in and create lots of content. They have a content calendar and various kinds of content, but sadly no ROI.

Mistake #2: Confusing Content Strategy with Content Marketing

Content Strategy vs Content Marketing

Strategy is about figuring out what to do, rather than the act of doing(creating) which is distinctly different from the act of marketing the content you have created.

Mistake #3: Social Media Measurement i.e. Measuring the wrong things v/s Key Performance Indicators

We get excited looking at the number of comments, on a post, excited about engagement and even driving engagement at the cost of achieving business objectives. This happens because one mixes up Social media metrics and business metrics (KPI).

Succeeding at Social Media: The three key elements

The first element in a winning Social, Digital marketing strategy is defining the business objectives.

The second element is to know how to create the right strategy to meet those business objectives

  • Who are you targeting?
  • Start with the end in mind.

The third element is monitoring KPIs(Key Performance Indicators) to know that you’re on track to achieve the business objectives.

After the above 3 things elements are figured out, you then go about the actual job of doing/creating – content, defining campaigns, engagement strategy, influencer, advocate, community engagement etc.

Wanna Succeed at the Above? Get the Report on Succeeding at Social Business