Social Media success can be elusive especially if you don’t clearly define the 3 key elements – Business Objective, Right Strategy, KPI.
Top 3 Social Media Mistakes
Mistake #1: Content Creation
Yes I know it sounds strange. However, it is so easy to create content on social media that people just dive in and create lots of content. They have a content calendar and various kinds of content, but sadly no ROI.
Mistake #2: Confusing Content Strategy with Content Marketing
Strategy is about figuring out what to do, rather than the act of doing(creating) which is distinctly different from the act of marketing the content you have created.
Mistake #3: Social Media Measurement i.e. Measuring the wrong things v/s Key Performance Indicators
We get excited looking at the number of comments, on a post, excited about engagement and even driving engagement at the cost of achieving business objectives. This happens because one mixes up Social media metrics and business metrics (KPI).
Succeeding at Social Media: The three key elements
The first element in a winning Social, Digital marketing strategy is defining the business objectives.
The second element is to know how to create the right strategy to meet those business objectives
- Who are you targeting?
- Start with the end in mind.
The third element is monitoring KPIs(Key Performance Indicators) to know that you’re on track to achieve the business objectives.
After the above 3 things elements are figured out, you then go about the actual job of doing/creating – content, defining campaigns, engagement strategy, influencer, advocate, community engagement etc.
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