Creating a Content Strategy can be confusing. People often get confused between Content Strategy V/S Content Marketing
Altimeter Group’s recent Research report on “Key Elements for Building a Content Strategy” is an interesting read. However, I felt that a little more detailing would help.
I’ve created a graphic below to explain the key elements in more detail.
Creating a Content Strategy requires 4 elements
- Content Vision
- Content Strategy
- Content Development
- Content Marketing
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