Can you imagine constructing a 20 storey building without a blueprint? Obviously not! However, most people go off building a brand advocacy program which might involve thousands of brand advocates just like that! What is a framework? The basic structure of something : a set of ideas or facts that […]
How to leverage brand advocates to reduce your customer support costs? Within 48 hours of the Windows 10 launch, he provided about 712 answers regarding the launch and adoption of Windows 10 – he was not an employee of Microsoft, he was a passionate brand advocate part of Microsoft’s Brand […]
Learn how Microsoft rolls out it’s largest brand advocacy program ever, the Windows Insider Program. I’ll be sharing lessons from their launch of this new brand advocacy program. You’ll get to understand the framewok they have in place and the activities they are doing.