Learn how Microsoft rolls out it’s largest brand advocacy program ever, the Windows Insider Program. I’ll be sharing lessons from their launch of this new brand advocacy program. You’ll get to understand the framewok they have in place and the activities they are doing.
FRAMEWORKS FOR THINKING ABOUT COMMUNICATION I was in the middle of a discussion with a friend about self evaluation, and the discussion veered around how most companies go about designing a corporate website or a brochure. Here’s how the discussion was: We see a corporate brochure or website and the […]