Fix Social Media ROI Easily

Not surprising that ROI was the number 1 concern for Marketers (Source: The State of Social Marketing 2017 Annual Report) Top 3 Challenges Facing Social Marketers in 2017: Measuring ROI was listed as the biggest challenge. Tying Social to Business Goals Securing Budget and Resources for Social Why do Social Marketers struggle with Social Media ROI? […]

What is the ROI of Social Media?

She literally screamed out, it’s all bullshit! What the hell is the ROI of social media? You tell me, is there any ROI? I was quite taken aback, considering that she made a living selling customers on social media, and more so as we were on a dinner table, with kids and friends. My initial […]