Tag Archives: Social Media

Social Media Basics for Marketers

Social Media has forever changed corporate communication. Corporate communication personnel need a new set of competencies. Adopting these changes are essential for each person responsible for the brand and corporate communication.

This 5 minute video explores the changing dynamic of communication and the way customers are behaving online. The new competencies marketers require are clearly highlighted.

Please share your thoughts on the video in the comments below.

If you’re interested in learning more about Social Media ROI click here.

Facebook Advertising

Should you explore it? What’s involved, what should your strategy be?

Facebook Advertising

A friend of mine invited me over to chew my brains…

My advice was simple…  “There is no silver bullet, try it out.
The results from this platform is not going to be the same for each brand. The good thing is that it allows you to experiment extremely cheaply.”

Yep that’s it…

 

You want more?

Get a cup of coffee or tea.

Here are 3 articles which will help you undertand this more:

  1. https://themission.co/gary-vaynerchuk-says-you-should-go-all-in-on-this-social-media-tactic-1023f4b63f72
  2. https://doubleyourfreelancing.com/how-to-get-new-clients-with-facebook-ads/
  3. https://copyhackers.com/2017/05/36-facebook-ad-hacks/

Read it? Share your thoughts, comments and questions below.

How to build your brand advocacy program?

Can you imagine constructing a 20 storey building without a blueprint?

Who needs a blueprint

Obviously not! However, most people go off building a brand advocacy program which might involve thousands of brand advocates just like that!

What is a framework?

The basic structure of something : a set of ideas or facts that provide support for something

The RIDE Framework

The RIDE framework helps you define a brand advocacy program that is unique to your organization. It contains a set of ideas which will help provide the necessary support for your brand advocacy initiative.

It provides a systematic approach to to creating a brand advocacy program.

Why use the RIDE framework?

Most organizations have their own ways of doing things and culture. The RIDE framework provides a  system that you can use and is flexible allowing you you to prioritize based on your situation and company.

What are the Components of the R.I.D.E framework?

It helps you think about the essential pieces which are needed for any successful brand advocacy program.

  • Rewards and Recognition – What’s in it for the brand advocates how are you going to provide them recognition
  • Impact Measurement – What’s the program doing for you, is it helping the organization
  • Discovery – Where and how do you find and discover your brand advocates
  • The 3 E’s – How to Evangelize, Empower and Engage your brand advocates

The hidden step 1 – Define your business objective?

There is a first step in creating your brand advocacy program. It’s about determining why you need it, how it’s going to help the organization. This is often the most critical part. Having a clear business objective ensures long term success of the advocacy program.

RIDE - The Brand Advocacy Framework

Is there a step 0?

Yes. Listening. Often the best way to think about your program, is to start by first listening to the conversations, and examining the content put out by your brand advocates.

More often that not this will help you to get important nuggets proving the necessity of the program. It gives great insight into the needs and issues faced by your customer and helps you see how your brand advocates are filling in gaps which you might not be addressing correctly.

Just like you can’t go about constructing a 20 storey building without a blueprint, the RIDE framework helps you to think through the essential elements necessary for a successful brand advocacy program.

Get started now

Video: How to build a brand advocacy program – Video covers the RIDE framework
Book: Brand Advocacy Book