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Stakeholder Identity Management

Key Stakeholder Online reputation management – Part 2

Establishing authority of key spokespersons involves four key steps: 1. Content Creation 2. Engagement 3. Promotion, and the most powerful 4. Leverage employee, influencer, brand advocates and partner networks (Read part 1 to understand how to manage online reputation of key stakeholders by establishing stakeholder identity) 1. Content Creation Content […]

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Key Stakeholder Online reputation management

How to increase the presence and equity of key spokespeople, stakeholders, in the digital space, is a key concern for Marketing and Communications specialists today. The two elements of Individual Reputation Management Building a personal online reputation involves two aspects. Stakeholder Identity Establishment Stakeholder Authority Establishment Stakeholder identity establishment ensures […]

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