Brand Advocacy Book

You’ve got a few fans, there is some sporadic engagement, and some content creation. Do you want to take this up the next level?

  • How do you enable that word of mouth, how do you make it easier to reach new customers?
  • How do you enable customers to support each other and reduce customer support costs?

And all of the above with reduced budgets!

Companies like Apple, Microsoft, even Harley Davidson have been using the advantage of brand advocates for getting word of mouth marketing, increasing customer satisfaction and ultimately getting more business.

If you’re hoping to reap the benefits of a thriving brand advocate community and want awesome word of mouth, reduced customer support costs and keep your customers happy, then you need to put in place an effective brand advocacy program.

The Brand Advocacy quick start guide shows how software product companies can build a brand advocacy program using the RIDE framework.

Will it work for non-software companies?

Yes, it will but the examples in the book are largely about software, its based on my experience in initiating and supporting large community programs with Microsoft across more than a few thousand communities and in building an advocacy influence index.

The RIDE Framework is a system, which helps you build a brand advocacy program.

The RIDE framework can be followed by anybody. It is simple and flexible to help you define your brand advocate program the way you want. Keeping your goals and your brand advocates goals in mind; it helps you define your unique program.

A systematic approach to creating a brand advocacy program

But even if you have a system, it’s important that the system be flexible and social. A rigid system, doesn’t manage the nuances of your company and it’s priorities. A rigid system really doesn’t help in being a social business. At the same time you don’t want a system which is like a fill in the blanks system.

You need the best of both worlds: A system that provides you a framework which you can use and is flexible allowing you you to prioritize based on your situation and company.

The Brand Advocacy Quick Start Guide

Brand Advocacy Quickstart The Brand Advocacy quick start guide, shows how software product companies can build a brand advocacy program using the RIDE framework. The RIDE Framework is a system which helps you build a brand advocacy program. The RIDE framework can be followed by anybody, it’s simple and flexible to help you define your brand advocate program the way you want. Keeping your goals and your brand advocates goals in mind it helps you define your unique program.

No lengthy mumbo-jumbo

The reason it’s called a quick start guide is as it’s a good fast read and easy to implement. The Brand Advocacy quick start guide, shows how software product companies can build a brand advocacy program using the RIDE framework.

In this book you will learn

  • How to build a brand advocacy program
  • Why most brand advocacy programs fail
  • How to define the business objective of a brand advocacy program
  • How to handle brand advocacy program objectives across multiple countries
  • How do keep your brand advocates happy and engaged
  • How to measure the impact of your brand advocacy program
  • How to setup operations for your brand advocacy program
  • 18 ways to find and identify your brand advocates
  • How to reduce customer support costs
  • How to increase word of mouth marketing
  • How to get free word of mouth marketing for your products by empowering your brand advocates
  • How to reduce cost of customer support by empowering your brand advocates?
  • How to engage with Brand Advocates
  • 5 Keys to great engagement with brand advocates

What if you get stuck and have further questions?

Drop me an email, simple. I don’t just intend to leave you hanging, I’ll be answering queries, the book contains my personal email id for you to send in your questions.

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Sample the Book Content
Download: Brand Advocacy – 5 Keys to great engagement with brand advocates (PDF Download)

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