Creating a Content Strategy can be confusing. People often get confused between Content Strategy V/S Content Marketing Altimeter Group’s recent Research report on “Key Elements for Building a Content Strategy” is an interesting read. However, I felt that a little more detailing would help. I’ve created a graphic below to explain the key elements in more detail. […]
Social Media success can be elusive especially if you don’t clearly define the 3 key elements – Business Objective, Right Strategy, KPI.
Can you imagine constructing a 20 storey building without a blueprint? Obviously not! However, most people go off building a brand advocacy program which might involve thousands of brand advocates just like that! What is a framework? The basic structure of something : a set of ideas or facts that provide support for something The […]