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How to reduce customer support costs the easy way: Brand Advocates

How to leverage brand advocates to reduce your customer support costs? Within 48 hours of the Windows 10 launch, he provided about 712 answers regarding the launch and adoption of Windows 10 – he was not an employee of Microsoft, he was a passionate brand advocate part of Microsoft’s Brand Advocacy program. (Source). It’s mind […]

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Supercharge your content initiatives the easy way (Co-create with Brand Advocates)

On July 29th 2015, Microsoft launched Windows 10, the new version combining the classic interface of Windows 7 and the new design of Windows 8. Within 48 hours of the W10 launch, Windows Experience MVP, Aurélio Baboo provided about 712 answers regarding the launch and adoption of Windows 10. Windows Experience MVP Jamil Lopes, also […]

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How scarcity and exclusivity helps your brand advocates feel special (and gets you enormous word of mouth publicity?)

Do you remember when Gmail was introduced into the market? It was exclusive, there was a select list of people who got access, it was all hush hush or so it seemed. You just couldn’t get one. There were some select individuals who had access to it. These core group of people had exclusive access. […]

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