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Microsoft’s Windows Insider Program – New Brand Advocacy program

Learn how Microsoft rolls out it’s largest brand advocacy program ever, the Windows Insider Program. I’ll be sharing lessons from their launch of this new brand advocacy program. You’ll get to understand the framewok they have in place and the activities they are doing.

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The big mistake in Starting a branded community (and how to fix it)

When you’re starting out with building a corporate community there is an important step you need to take, that of defining business objectives. Without being clear on your objectives it’s kind of difficult to achieve much. However, this is just one half of the equation. Typical business objectives Most business driven branded community initiatives pursue […]

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