Digital Marketing - Word of Mouth Marketing
Google’s latest report with BCG (Boston Consulting) on Decoding Digital Impact in India has some amazing data and insights covering Content Strategy for Digital Marketers in India. Though the report focuses on FMCG, most of the insights are applicable to other industries and especially to your content creation and marketing strategy. There […]
Interesting new report by Altimeter group on Customer Experience. I’ve extracted a finding which is super relevant to any business: “When it comes to experience, customers want relevance and speed, not delight.” The most important elements of an ideal customer experience are fast responses to questions/complaints and the ability to […]
Creating a Content Strategy can be confusing. People often get confused between Content Strategy V/S Content Marketing Altimeter Group’s recent Research report on “Key Elements for Building a Content Strategy” is an interesting read. However, I felt that a little more detailing would help. I’ve created a graphic below to […]