Digital Marketing - Word of Mouth Marketing
AI in Marketing is taking off in a big way. At the recent Microsoft and PaulWriter event in Mumbai “Will AI Fuel Marketing Strategies for CMOs”, there were some extremely enterprising Indian entrepreneurs (Microsoft Partners) showcasing their products and the business challenge they are solving with AI. AI brings amazing […]
Should you explore it? What’s involved, what should your strategy be? A friend of mine invited me over to chew my brains… My advice was simple… “There is no silver bullet, try it out. The results from this platform is not going to be the same for each brand. The […]
Digital marketing can be confusing. Here’s a simple way to look at it in terms of your business. Digital changes marketing by enhancing it in ways, which were not possible earlier. The 3 pillars of marketing don’t change. I recently spoke on an FB Live session for Welingkar Institute. If […]