Digital Marketing - Word of Mouth Marketing
Google’s latest report with BCG (Boston Consulting) on Decoding Digital Impact in India has some amazing data and insights covering Content Strategy for Digital Marketers in India. Though the report focuses on FMCG, most of the insights are applicable to other industries and especially to your content creation and marketing strategy. There […]
Social Media has forever changed corporate communication. Corporate communication personnel need a new set of competencies. Adopting these changes are essential for each person responsible for the brand and corporate communication. This 5 minute video explores the changing dynamic of communication and the way customers are behaving online. The new […]
Should you explore it? What’s involved, what should your strategy be? A friend of mine invited me over to chew my brains… My advice was simple… “There is no silver bullet, try it out. The results from this platform is not going to be the same for each brand. The […]