Heck what all am I supposed to do she said. When do I do actual work versus do this project management bit. Project management can seem like a mountain as high as the Himalayas for the uninitiated. So I thought I’d give her the 5 minute visual explanation, and the sigh of relief I heard […]
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Have you ever sat on a chair with 2 legs, it’s going to be a quick crash boom landing if anything. Three legs is a minimum and ideal is four. Your successful content strategy similarly depends on 3 crucial concepts, four if you consider the business objective. Concept 1: The Customer Journey Customers go through […]
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She literally screamed out, it’s all bullshit! What the hell is the ROI of social media? You tell me, is there any ROI? I was quite taken aback, considering that she made a living selling customers on social media, and more so as we were on a dinner table, with kids and friends. My initial […]
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