Learn how Microsoft rolls out it’s largest brand advocacy program ever, the Windows Insider Program. I’ll be sharing lessons from their launch of this new brand advocacy program. You’ll get to understand the framewok they have in place and the activities they are doing.
When you’re starting out with building a corporate community there is an important step you need to take, that of defining business objectives. Without being clear on your objectives it’s kind of difficult to achieve much. However, this is just one half of the equation. Typical business objectives Most business driven branded community initiatives pursue […]
How do you ensure that you create enough relevant content? And how do you make sure that your content reaches the right audiences? And do all the above with shrinking budgets, especially on a global scale?