3 core concepts for a successful Digital content strategy

Have you ever sat on a chair with 2 legs, it’s going to be a quick crash boom landing if anything. Three legs is a minimum and ideal is four. Your successful digital content strategy similarly depends on 3 crucial concepts, four if you consider the business objective. Concept 1: The Customer Journey Customers go […]

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Why a LinkedIn content strategy is a mistake

I’ve heard LinkedIn is the only business network, I need a content strategy for LinkedIn now!!! I listened in rapt silence while he rattled on. He wasn’t getting leads from LinkedIn. It wasn’t driving traffic to his website. Obviously I couldn’t say no directly, but how could I explain it to him? So what was […]

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