Have you ever sat on a chair with 2 legs, it’s going to be a quick crash boom landing if anything. Three legs is a minimum and ideal is four. Your successful digital content strategy similarly depends on 3 crucial concepts, four if you consider the business objective. Concept 1: The Customer Journey Customers go […]
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The warrior prince Arjuna, the finest archer, when asked by his guru Dronacharya what he can see, reported I can only see the eye of the bird, then shoot said Dronacharya. It was no surprise that Arjuna’s arrow found its mark. He was clear on what he wanted to achieve and unlike his peers he […]
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I’ve heard LinkedIn is the only business network, I need a content strategy for LinkedIn now!!! I listened in rapt silence while he rattled on. He wasn’t getting leads from LinkedIn. It wasn’t driving traffic to his website. Obviously I couldn’t say no directly, but how could I explain it to him? So what was […]
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